The 29th edition of the "Dubai Shopping Festival" presents the most magnificent fireworks displays that illuminate Dubai's sky with colors every night until January 14. The event is sponsored by the "Al Zarouni Group." Fireworks shows are held at several popular destinations in Dubai including "Dubai Festival City Mall," "Al Seef," during the "Shitna in Hatta" festival in the Hatta area, and on New Year's Eve at "Bluewaters," "The Beach, Jumeirah Beach Residence," "Al Seef," and "Hatta." This year's "Dubai Shopping Festival," which started on December 8 and runs until January 14, is packed with various entertainment, promotional activities, discounts on global brands, and pop-up markets featuring exclusive local products and other retail offers suitable for everyone.