Twitter has officially started rolling out the subscription service Twitter Blue, a paid subscription that provides your account with new features such as the ability to undo tweets, an easier-to-understand topic viewer called "Reader Mode," and faster support from the platform's management. Currently, this subscription is only available in Canada and Australia, costing CAD 3.49 or AUD 4.49 per month. It has been launched in Canada and Australia to gain a deeper understanding of how to make your experience on the platform more personalized.
The new features include a new undo send option that allows you to retract your tweet before it is actually published. You can set a timer to undo your tweet, with a window of up to 30 seconds. Another feature, "Bookmark Folders," allows you to organize saved tweets around specific topics for easier retrieval later. "Reader Mode" lets you stay updated on topics by converting them into easy-to-read text and combining tweets into one page on Twitter.
Twitter Blue also offers options to add or change your account's colors, including the ability to change the color of the Twitter app icon itself. Twitter Blue subscribers gain access to dedicated support for subscription customers, meaning that Twitter Blue users experience quicker resolution times for account-related issues, as well as faster support when reporting someone for harassment.
Previously, Twitter primarily relied on advertisements to generate revenue. However, intense competition from advertising firms on Facebook and Snapchat, coupled with pressure from activist investors, has pushed it to explore new revenue sources. The platform began testing a Tip Jar service that allows users to send one-time payments to their favorite accounts. Additionally, the recently announced Super Follows feature allows users to collect subscriptions in exchange for things like extra tweets, community groups, or newsletters, with newsletters becoming possible after Twitter acquired the newsletter service Revue at the beginning of the year.
Twitter has not yet announced the launch date for its Super Follows feature, and we are awaiting the rollout of Twitter Blue in Middle Eastern countries soon.
