Snapchat has launched a standalone video editing app called Story Studio, aimed at giving content creators more precise control over editing vertical videos and allowing them to add elements such as text, trending sounds, and augmented reality lenses. The app was first announced in May and is now available in early release for iOS users in the United States, the UK, and Canada.
The app provides users with editing tools specifically designed for videos. Story Studio pulls data from Snapchat and the Spotlight feature to help users understand how and what to do. The new app focuses on content creators, providing them with multiple editing tools so they can make their content look as professional as possible.
Story Studio, which the platform claims is being built alongside creators, is expected to be a more advanced tool for video editing, similar to what content creators use on Spotlight. Spotlight was launched a year ago as Snapchat's response to TikTok. Edited videos in Story Studio can be directly exported to Spotlight or a user's Snapchat story. Additionally, videos can be downloaded and shared across other platforms without a watermark, unlike TikTok. The platform also announced that it has paid over $250 million to 12,000 content creators since the launch of Spotlight last November.
