Google Chrome is considered one of the best and most popular browsers in the online world, but experts have recently warned against using it, claiming it collects user data. Experts have urged "Google" users to delete the "Google Chrome" browser due to the search giant's tracking of users and data collection. A report revealed that "Chrome" does not protect users from tracking and data collection, even after the latest update, indicating a significant mess regarding security and privacy, as reported by the British newspaper "The Sun."
**72% Do Not Feel Safe**
It was also added that "Google" acknowledged that web tracking on the "Chrome" browser has led to a "collapse of trust among users," noting that 72% of users feel that nearly everything they do online is tracked by advertisers, tech companies, or others. Furthermore, 81% believe that the potential risks of data collection outweigh the benefits. A senior engineer at "Chrome" stated that research showed that up to 52 companies could theoretically monitor up to 91% of an average user's browsing history, and 600 companies can monitor at least 50% of the records. This technology, called Federated Learning of Cohorts (FLoC), aimed to group users with similar browsing patterns, meaning users with similar interests and behaviors would not be targeted as individuals but as a group.
**Browser Update**
However, earlier this year, "Google" canceled its FLoC program experiment, acknowledging that the FLoC technology avoided the privacy risks associated with third-party cookies but created new profiles in the process, exacerbating many privacy issues related to behavioral advertising, including discrimination and targeting. This revelation comes after "Google" urged "Chrome" users earlier this month to update immediately upon discovering seven critical vulnerabilities in its software. Security flaws were revealed in a new blog post. A fix for all of them was released, and users were urged to update as soon as possible.