Snapchat remains one of the most important and largest online video platforms, with millions of users daily despite the emergence of many competitors. Therefore, Snapchat is continuously innovating in the realm of social media and video creation, as seen in the effects available on the platform. You can design your own effect and share it with your friends on Snapchat through a feature called Geofilters.
**What are Geofilters on Snapchat?**
The Geofilter feature is based on a concept similar to standard filters, but the effect is available for a limited time and within a specific area. This means that the effect you create will not be available outside the designated area and is also time-limited. Geofilters have several uses, such as promoting the opening of a new place or raising awareness about historical sites in the country, in addition to celebrating occasions. Therefore, some people use them to celebrate birthdays or happy events like weddings and graduations.
**How to Design Your Own Effect**
Snapchat has launched a special website for designing effects, which you can access here. Once you enter the site, log in using your Snapchat account and then choose your design. You can design the effect on your computer and upload it to the site, use one of the pre-made effects, or create one from scratch on the site. Afterward, click on the next step to go to the page for setting the time, date, and geographical area. On this page, you can specify the duration of the effect and the time it appears, allowing you to make it reappear again.
When you finish defining your geographical area and the time duration, click on confirm to proceed to the payment page. Note that the service for designing custom effects and Geofilters is not free; it is a paid service, and its cost depends on the duration of the effect and the geographical area in which it appears. However, this does not mean that all effects are approved, as Snapchat must review the effects before they are published and approved.
