Experts have stated that tech companies need to consider the impact of such apps on individuals. While social media platforms involved have claimed that the apps did not violate advertising guidelines, TikTok noted it is reviewing its policies. The platform stated it "continually seeks to enhance its framework to support a positive body environment," according to a report published by Computer Weekly. TikTok, a social media platform popular among teens, banned ads for fasting apps and weight loss supplements last year.
Hope Virgo, an advocate in the field of eating disorders, emphasized that "social media needs to be held accountable and (stop these unhealthy and unhelpful messages)," adding that "over the past year, we have seen a significant increase in the number of individuals suffering from eating disorders. While these disorders are not necessarily a direct result of poor body image, we know there are some intrinsic links."
Both Instagram and TikTok have announced apps that modify bodies in photos, which will contribute to the rise of eating disorders, according to Virgo. The charity "Seed," which addresses eating issues, reported a 68% increase in children and adolescents aged 10 to 19 seeking support since the pandemic.
There are regular posts promoting body positivity on Instagram and TikTok, alongside videos showing how to alter body images. Virgo noted, "I know from my personal experience that these apps can be triggering; they make people appear thinner and more fit in pictures than they actually are. Even if one is working out all the time, that is not achievable."
Body modification apps seem to create an unattainable standard with just one click. The effects of such technology are immense. Virgo believes that "the impact of these apps will last for years. It is concerning that these apps primarily target vulnerable teenagers. Adolescents and young girls do not fully comprehend these issues yet, so marketing weight loss products to children should not be permitted. There is a need to push for new regulations regarding apps allowed to target vulnerable audiences, especially when these apps alter body images."
Social media companies are responsible for the social and health consequences of their app usage, and as such, any advertisements that could harm body image should be suspended. "Beat," a UK charity for eating disorders, stated that "body modification apps which encourage weight loss or promote ideal thinness can cause distress and sadness for those suffering from or susceptible to eating disorders." The organization's representative, Tom Quinn, urged app developers to consider the impact of their applications and the modified images on vulnerable individuals.
