Officially: The Weeknd is the Most Popular Artist in the World

The 30-year-old Canadian artist, The Weeknd, has become the most famous artist in the world, according to the Guinness World Records. The global encyclopedia confirmed that The Weeknd is the most popular artist in the world after analyzing Spotify data for key names in the music industry, based on the number of monthly listeners on the streaming platform. Statistics showed that The Weeknd is the first and only artist to reach 100 million monthly listeners in Spotify's history, as of the end of February.