The social media accounts of "Inter Miami" recorded a significant increase in followers after the official announcement of Argentine star Lionel Messi joining the team. The club confirmed Messi's signing in a free transfer deal until the 2025 season. The number of followers on Inter Miami's official Twitter account rose to 10 million, up from just 1 million. Meanwhile, the club's Instagram account also reached 10 million followers after having only 1 million before Messi's arrival.
The American club is expected to achieve substantial and record profits due to their contract with Messi, who chose them over a return to Barcelona or a move to the Saudi league. On the other hand, PSG, Messi's former club, has seen an unusual decrease in followers on its official social media accounts, reflecting the significant fan value of the Argentine star, who won the 2022 World Cup in Qatar.
