The announcement took place during the Press Day prior to the Lebanese football league, in a press conference attended by the Secretary General of Al-Ahed Club, Haj Mohamed Aassi, the General Manager of BIG Company, Haj Hossam Bazi, and the media representative of the club, colleague Yusuf Younes, who is also a board member. Haj Aassi stated that the partnership with BIG, the exclusive agent of the KELME brand, continues, expressing pride in wearing this brand, which he considers a national company representing everyone in the country. He thanked them for their contributions to the sports sector.
He announced that Al-Ahed will continue to carry the yellow flag, with a new modification incorporating black and the cedar tree in the club's new kit. Haj Bazi spoke about the key features of the shirt and the long-term partnership with Al-Ahed Club, thanks to its performance and achievements. He stated that the company and the club are committed to a long-term strategy, thanking the players and administrators for their efforts.
He then detailed the shirt's features and design, which includes vertical black lines featuring leaves from the cedar wood, a national symbol of Lebanon. The design is in line with current sports fashion, making it both nationalistic and suiting the players' patriotic spirit. It is crafted from spandex thread interwoven with materials that can absorb moisture produced by the body, maintaining body temperature during play. He announced that the shirt can be purchased at the club's headquarters, at Al-Ahed clubs in various regions, and in commercial centers representing KELME.
