Al-Hikma Sports Club - Beirut signed a marketing contract with PROMOMEDIA, a subsidiary of the J GROUP, for a duration of three seasons. Under this contract, the company will market the club's activities and matches in football and basketball, as well as advertisements in the Antoine Choueiry Hall - Ghazir.
The contract was signed by the club's president, Eli Yahchouchi, surrounded by vice president attorney Camille Saadeh, secretary Eli Nasar, marketing committee chairman Jihad Saba, and the club's media advisor Bishara Khairallah, along with the vice president of J GROUP and general manager of PROMOMEDIA, Patrick Al-Habbar, in the presence of Joseph Safir from the group and the company. The goal of the contract is to ensure the necessary marketing for the club's activities and advertisements in the Antoine Choueiry Hall - Ghazir, and to establish a partnership between the two parties in the fields of sports and marketing.
Al-Hikma Sports Club - Beirut is one of the most prestigious clubs in Lebanon, the Arab world, and Asia. It was established in 1943 and participates in football and basketball. The club has been awarded the Lebanese Order of Merit twice and has won the Lebanese Basketball Championship title 8 times, the Lebanese Cup title 7 times, the Arab Clubs Championship title twice, the West Asian Championship title 3 times, the Asian Championship title 3 times, and various international tournament titles in Abu Dhabi, Dubai, Kuwait, Syria, and Qatar. It was named the best professional basketball club in 1999 by the Asian Federation and participated in the Club World Championship in 1999, boasting the largest fan base in Asia for basketball. Additionally, it has won the Lebanese Football Championship title twice.
PROMOMEDIA, established in 2006, is one of the leading advertising companies in the Middle East and Africa. It exclusively handles advertising for Rafic Hariri International Airport in Beirut and was the first to introduce "LED" advertising screens, large billboards on roads, building roof advertisements, and electronic billboards at more than 5000 locations in the Middle East and Africa. Patrick Al-Habbhar stated, "We are pleased to continue investing and expanding in Lebanon despite the challenges and difficulties facing the country, and this time through sports, which will have a dedicated space in PROMOMEDIA, where we will work on developing advertising related to sports in Lebanon and the Arab world."
