For the first time in four years, the LG Middle East and Africa 2023 exhibition opened its doors, showcasing the latest electronic products. The event lasted for two days and took place at Habtoor City in the United Arab Emirates, attended by over 400 guests, aiming to present innovative products to the market.
Simultaneously, Il Hwan Lee, the CEO of LG in the Middle East and Africa, confirmed that this event has gained a good reputation in the past, and they promise a better event this year, despite the challenges faced by the sector over the past few years due to the COVID-19 pandemic. In an interview with "Waradana," who attended the exhibition, Lee expressed his pride that LG has a platform to showcase the latest electronic innovations, which aim to offer the best to various social segments. He stated, "We provide our customers with a new and unique experience with our diverse range, by offering revolutionary features for reliable electronic devices." Regarding the impact of the COVID-19 pandemic, he responded: "What was evident during the COVID-19 pandemic is that we are the best, as our products topped the sales list." The most important point mentioned by the CEO of "Waradana" is that LG's products are "eco-friendly."
Commenting on the event, Young Hak Jung, the company's general manager, anticipated over 400 guests due to the increased interest in how LG envisions the future of technology in the coming years. He said: "This event is a great opportunity for LG to enhance business relations with local partners. We are fully committed to supporting our local customers and partners by meeting their needs alongside sharing the values represented by the company of 'living well.'"
He continued: "The exhibition is one of our largest events, and we are proud to have a platform to showcase our latest innovations. We not only meet this need but also provide our customers with a new and unique experience with our collection, offering revolutionary features for reliable home appliances. With each of these products, our customers can truly improve their daily lives while giving their homes a completely different look."
The exhibition welcomed top executives, guests, and partners from LG with its innovations, products, and solutions. This event gave visitors the chance to experience the latest offerings from the company directly in an immersive environment that highlighted each product's capabilities. The grand event served as a platform for the company to showcase its latest innovations and solutions, enabling visitors to experience the products.
During the event, more than 400 guests had an exclusive look at the latest technological innovations that will make their way to the Middle East and Africa. The event also included a dedicated area to display its latest products and solutions, highlighting the brand's approach to customer-centric innovations for a better life.
The main focus was on LG's home entertainment products, including televisions, sound systems, and gaming products. The 2023 product line joined LG's ultra-premium LG SIGNATURE collection.
During this event, LG brought the latest innovations in OLED technology to the region, showcasing ten years of leadership in the OLED market. They also displayed their OLED evo series, which provides high-quality audio and visual outputs, along with a new range of lifestyle televisions.
LG's home entertainment collection features audio solutions, including wireless earbuds showcased during the event. LG also presented the newly introduced TONE Free series during the event. They displayed their latest products in the computing world.
Visitors learned about LG's latest premium products, such as the second generation of LG SIGNATURE, wireless OLED televisions, QNED TVs, Vivace washing machines, and DualCool air conditioners. Guests also tested the new product range, which includes dishwashers, dryers, sound systems, gaming monitors, computers, vacuum cleaners, design appliances, and more.
