Coca-Cola lost more than $4 billion in market value after Cristiano Ronaldo pushed two Coca-Cola bottles away from the camera during a press conference before his national team's match in the UEFA Euro 2021, as a move to encourage people to consume healthy drinks and opt for water instead of soft drinks. This reaction indicates the power that influencers and celebrities hold globally, which reshapes public opinion. As a famous soccer player, Ronaldo is certainly aware of his significant impact, and he capitalizes on it in several ways, including posts that reach over 300 million followers on Instagram.
According to an analysis by social media marketing platform Hopper HQ, Ronaldo earns more than any other influencer on Instagram for paid posts, making an average of $1.6 million each time. As shown in a graph prepared by "Statista," which "Al Arabiya" reviewed, many celebrities can earn amounts exceeding $1 million when selling their influence. Former WWE wrestler and actor Dwayne Johnson, known as "The Rock," ranks second, earning approximately $1.5 million from his Instagram posts, while singer Ariana Grande holds the top position among women on the list, joining five others in the top ten.
