The website "Social Media Today" reported in a recent article that Snapchat has added the "Food Scan" feature as part of its scanning functionality in partnership with "Allrecipes" services to provide users with recipes when scanning available ingredients at any time. Users receive recipe recommendations based on the scanned items using the camera, where users simply need to arrange food items in front of the camera and press and hold the screen to initiate the scanning process, which suggests suitable recipes for the displayed items. Additionally, the "Nutrition Scan" feature offers information about the healthiness of canned foods and assists in choosing healthy food options.
Reports also mentioned that the "Food Scan" feature will rely on Wikipedia to provide users with information and facts about food, increasing their knowledge about what they consume and expanding their recipe horizons. It is noted that Snapchat has enhanced the scanning feature, allowing users to obtain information about drinks by scanning their logos, as well as information about animal and plant foods, music, and getting recommendations through images.
Snapchat stated that over 170 million users engage with the scanning tool each month, with a total of 500 million current monthly users, meaning 34% of Snapchat users utilize the tool regularly. This has increased Snapchat's focus on this tool, positioning it prominently within the app. Snapchat likely developed this feature in line with the shift towards virtual reality and the realistic presentation of digital content, and the company continues to advance this feature to take the link between virtual and real-world interaction to the next level with the potential for scanning via its own glasses in the future.
