Saudi Snapchat celebrity Abdul Rahman Al-Mutairi revealed the annual income he earns from advertisements on the platform, noting that it amounts to approximately 45 million riyals (around $12 million) per year. In a television interview, Al-Mutairi described his annual income as "very huge" before disclosing the figure, attributing it to being one of the first Snapchat celebrities in Saudi Arabia and the Arab region. Social media users in Saudi Arabia reacted to Al-Mutairi's reported figure, with some describing it as "fantastical," while others questioned its accuracy. One Twitter user mentioned that Al-Mutairi had previously asked him for 115,000 riyals in exchange for promoting a product. Snapchat, a social media application for recording and sharing video messages, is considered one of the most important tools for product promotion and has a significant following in Saudi Arabia.