TikTok is testing a tool for job applications that allows users to apply directly using video resumes for companies like Chipotle, Target, and Shopify. The short-term pilot program, called TikTok Resumes, stems from content that has emerged across the platform, such as #CareerTok, and the company's deliberate initiatives to influence college students and younger users. Over 30 companies have signed on to accept resumes for the pilot program, which runs until July 31. Users must create a video resume and post it on TikTok, then submit this video to recruiters through the app. An instructional video for the pilot advises applicants not to include personal contact information like their email address in the video shared publicly.
Some of the listed jobs currently involve content creation for the platform, indicating that more brands are embracing TikTok with content creators. The platform stated it is excited to launch TikTok Resumes as a pilot program designed to continue expanding and enhancing its position as a new channel for recruitment and job discovery. They are collaborating with selected companies and inviting job seekers to apply for positions with employers. For instance, Alo Yoga is hiring a social media manager through TikTok Resumes to develop the brand's TikTok strategy and partner with influencers.
Others are seeking hosts and video producers to work across multiple platforms. Companies like Target, Chipotle, Sweetgreen, and Great Clips are using the platform to find employees for store and warehouse positions, some of which are full-time. Shopify aims to hire a senior data engineer through the pilot program. While the pilot is temporary, it demonstrates how the platform envisions training and establishing an ecosystem for professional content creators to enhance their impact. The pilot presents an easy way to match companies with influential content creators looking for full-time jobs. TikTok is considered an entertainment platform supported by a community that fuels culture. Creators across the platform are redefining entertainment from movies to sports, fashion, music, lifestyle, and the workplace. With the emergence of creative job-related content, the platform believes there is an opportunity to deliver more value to users' experiences through enhancing its utility as a recruitment channel.
