A marketing advertisement for a rice company has sparked outrage among Jordanians due to the way the product is being promoted, which many commentators on social media have described as "offensive." According to the circulated image, the advertisement features the phrase "We promise you won't divorce," which many activists on social media view as an "insult" to many Jordanian women.
Many consider the advertisement to be a disrespect to Jordanian women and to familial ties in Jordan, calling for the ad to be withdrawn and for an apology to be made. They argued that the phrase "We promise you won't divorce" belittles both men and women alike, and that the company and the ad's designer should be held accountable.
