Dubai, United Arab Emirates, May 9, 2021 – In a statement titled "Sitecore Acquires Musond," Steve Tzikakis, CEO of Sitecore, stated, "I am proud to announce today that Sitecore has entered into a definitive agreement to acquire Musond, an innovative marketing automation and campaign management platform relied upon by a diverse array of prominent clients, including Domino's, Interpublic Group, and Sephora." The acquisition is part of Sitecore's ongoing ambitious growth plan valued at $1.2 billion, and the acquisition processes are expected to conclude by the end of May.
Tzikakis added that the Musond platform aligns perfectly with Sitecore's leading core products and contributes to creating personalization capabilities for modern enterprises. The modern marketing automation features of this platform, alongside AI-powered customer engagement benefits, will enhance Sitecore's ability to transform the customer experience through nurturing and increasing engagement across all channels. The integration of this platform with our products will facilitate the marketing teams' deployment, measurement, and automation of promotional campaigns throughout the customer journey, thereby changing the game for most brands that are not yet prepared for a lifecycle marketing approach.
Tzikakis noted that while this is an exciting development for Sitecore and its clients, it is essential to highlight the broader trends regarding privacy, which begin with new global regulations and include tightened application settings by companies like Apple and web browsers that remove third-party cookies—trends that seemingly do not favor data-driven personalization. He continued, "It's a modern paradox: consumers expect brands to meet their needs as distinct individuals, provide a consistent experience everywhere, and reward loyalty more profoundly, but at the same time, they want privacy first and enforce more data control mechanisms, reduce confusion about how it's used, and put a stop to creepy targeting and algorithmically distorted messaging that only digital robots appreciate!"
Tzikakis stated, "At Sitecore, we see this environment as an opportunity for enterprise customers to achieve unprecedented leaps in human engagement, customer acquisition, and brand loyalty, which has driven Sitecore to build the first comprehensive integrated digital experience platform, based on the principle of software as a service, to enrich the arts and sciences of customer relationship building through experience, making consent for sharing data a secondary matter."
He emphasized that this step is uniquely suited to Sitecore's efforts to accomplish this mission. Therefore, Sitecore's Boxever customer data platform, long designed for customer acquisition and engagement, enables brands to identify individuals in a cookie-less world, while the original cloud-based Musond platform allows teams to swiftly capitalize on that data in advanced ways. This ensures a great experience across all customer touchpoints, from beautiful content to the best-in-class e-commerce gateway, Four51.
In conclusion, it can be said that Sitecore is creating a promising future for brands focused on enriching the customer experience, allowing them to thrive in the coming decades.
