YouTuber Hassan Suleiman, known as "Abu Fella," has successfully raised $10 million to support 100,000 families suffering from the cold of winter. This initiative is part of the "World's Most Beautiful Winter" campaign launched in collaboration with the "Mohammed bin Rashid Al Maktoum Global Initiatives," the "United Nations High Commissioner for Refugees," and the "Regional Food Banks Network," aimed at assisting refugee, displaced, and underprivileged families in the Arab world and Africa through live broadcasts conducted by Abu Fella from downtown Dubai.
Hassan Abu Fella began the campaign on January 7, under the slogan "Let’s Make Their Winter Warmer," locking himself in a glass room near the Burj Khalifa in Dubai until he reached his goal of collecting $10 million in donations. Abu Fella is a young Kuwaiti and one of the most prominent content creators in the digital space, as evidenced by his YouTube channel, which is among the most followed by electronics enthusiasts and youth in the Arab region, and one of the fastest-growing channels.
He presents an innovative style in showcasing video games, along with his daily interests, through which he aims to create hope and drive change for better in the lives of millions of youth, as he often states in his videos. The "Let’s Make Their Winter Warmer" campaign has garnered widespread interaction among celebrities and influencers on social media, who promptly engaged with the initiative from around the world by posting supportive materials, donating, and urging their followers to contribute as well.
The area surrounding the glass room in Dubai, which YouTuber Hassan Suleiman has used as the base for his ongoing live broadcast since January 7, has become a destination for many well-known figures from social media platforms, who have confirmed their support for achieving the goals of the initiative launched by the "World's Most Beautiful Winter" campaign to rally aid for refugees, displaced persons, and the less fortunate in the Arab region and Africa in confronting the winter cold.
Many influencers have shared news of the initiative through regular updates on their social media accounts, with messages encouraging their followers to engage. Additionally, various social media celebrities have gathered around the glass room of YouTuber Hassan Suleiman to show support for Abu Fella and to encourage their followers to donate to the initiative, which was launched in partnership with the Mohammed bin Rashid Al Maktoum Global Initiatives, the UNHCR, and the Regional Food Banks Network.
Visitors around Abu Fella's glass room included influencers Omar Farouk, Joe Hatab, Nael Abualteen, Omar Maskoun, and Munther Al-Mazki. A number of celebrities, such as Noor Stars, Ibrahim Al-Muraisi, Abdulaziz Azlife, Badr Al-Shammari, Nasraton, and Dubai Hax, have also interacted with him through praise, support, or direct donations.
Social media platforms were filled with supportive messages from influencers who were keen to invite their followers to actively participate in the donation process. In this context, Kuwaiti fashionista Dr. Kholoud, in a video she dedicated to supporting the initiative, stated: "Well done, Abu Fella. May God reward you. Abu Fella swore not to leave the room until he collects the entire amount needed to save families in need at this time amidst the cold, snow, and rain. Allah has not forsaken Abu Fella; he has given of himself and his energy, and what he is doing is a source of pride for us all. We all support you, and together we must do everything we can to save these families."
For his part, Faze Apex, in a video that accompanied the initiative, said: "My friend Abu Fella, one of the most popular YouTube stars in the world and the Middle East, is running a major campaign to raise money to save 100,000 families; they provided him support." Meanwhile, popular Kuwaiti influencer Fouz Al-Fahad, who donated over 60,000 dirhams, expressed in a video: "I was very happy with those who donated to Abu Fella; many are donating from Kuwait, and all of this, God willing, is in their good deeds. I donated and hope that all my colleagues and everyone able will take the initiative to donate."
Furthermore, social media users engaged with donations made by a large number of influencers, including media figure and fashion blogger Noha Nabil and well-known businesswoman and influencer Kholoud Al-Malih, both of whom donated 60,000 dirhams each. In recent days, followers widely shared videos of stars and celebrities visiting Abu Fella's glass room to greet or joke with him through the window designated for interacting with his audience and followers.
