The Jam Basketball Academy has achieved an exceptional season this year, winning numerous titles across most age categories in the United Arab Emirates. "Jam," which has gained the trust of parents and support from prominent sports figures in many Arab countries, held a highly professional ceremony to honor its champions, leaving a significant moral impact on the players and attendees. The successes of the "Jam Academy," along with the development ideas and the commitment of its well-known president and coach Ahmad Suleiman to showcase this success broadly outside the UAE, have led to special coverage of its champions. He initiated an advertising campaign inside and outside of Beirut International Airport, a unique idea that has never been attempted before in the sports sector. This positions "Jam" as today’s number one in sports, moving towards modern ideas that play a crucial role in sports and marketing in our modern era.