A leaked video from inside Inter Miami's stores reveals an extremely clever strategy to boost the sale of jerseys since the arrival of Argentine Lionel Messi. This comes amid a significant shortage of the team's primary jerseys for the current season featuring Messi's name, as all available quantities sell out whenever they are released.
The club has decided to use its stock of jerseys from previous seasons, specifically the white jersey from 2020, to print Lionel Messi's name on it and sell it again. The fact that Messi joined Inter Miami three years after the release of that jersey did not stop fans from purchasing it, especially given the unavailability of the primary jersey for this season.
