Egyptian businessman Naguib Sawiris criticized the large number of advertisements during television series and artistic works aired on TV channels during the current month of Ramadan. In a post on his official account on the platform "X," Naguib Sawiris said: "Good morning .. I tried to watch (the series) yesterday out of the desire to know, but I wasn't lucky amidst this huge number of advertisements that doesn't match any international ratios." He added: "A minute of series in front of 20 minutes of advertisements, if not more .. Too much. Our advertisement got lost among all the ads .. so I put it here so you don't miss it."