"My Heart is Assured," the Emirati humanitarian charity program, continues its journey of giving and goodness for the seventh consecutive year, preparing to embark on its successful global mission by launching the Ghaith Platform for humanitarian efforts this year. The program returns in a different format during Ramadan, with a new identity that reflects substantial development, aiming to support entire villages and achieve sustainable development.
In the first episode, the program organizers announced that this season will focus on efforts to eradicate poverty by empowering individuals in the Arab world through a comprehensive empowerment program for the targeted villages that will last for two years. Ghaith announced his first surprise of the seventh season with the launch of the "Ghaith Humanitarian Platform," which aims to unify humanitarian work and offer innovative solutions to reduce poverty globally under the principle of "people for people." This initiative provides an opportunity for those who love doing good to be part of the change in people's lives and serves as a gateway for everyone to benefit from the projects and initiatives presented on the platform. (Website: https://bit.ly/49JVIEx)
This season, the theme of empowerment significantly dominates the episodes, starting with building the capacities of beneficiaries and involving them in intensive training sessions on various subjects, leading to the selection of suitable projects for the locality and its people, and creating a plan for their implementation to ensure sustainability, while assisting families in marketing and selling their products with innovative and sustainable solutions.
In the introductory episode aired on the "Qalby Etmaan" YouTube channel on the first day of Ramadan, Ghaith emphasized the empowerment project adopted by the program, which focuses on building individuals through work, thought, skill investment, training, and participatory projects based on the principles of a cooperative economy. This aims for comprehensive empowerment of families in the village, creating job opportunities for their children, and improving their economic conditions. The program is also broadcasted on Abu Dhabi TV every day during Ramadan at 7 PM UAE time, showcasing how "Ghaith" has changed the lives of many in various countries.
