Former Argentine footballer Kun Aguero announced that his friend Lionel Messi, currently a star at Inter Miami, has become a partner in ownership of the team "KRÜ esports," which Aguero founded in 2020. This sees Messi joining the list of football players investing in the esports industry. Aguero, who established the team in 2020 during a live broadcast, stated, "I must inform you that I am no longer the owner of KRÜ; we are now two."
The "KRÜ esports" team is one of the most followed projects in the esports sector in Latin America. It was created over three years ago as Aguero rose to fame as a content creator, particularly on the Twitch platform. The "KRÜ" team features diverse sections in various games such as "League of Legends," "Rocket League," and others.
Messi’s involvement with this team is fantastic news for the esports industry, as reports suggest that the sector is not in its best condition. It is hoped that Messi's entry into this realm will aid in stabilizing it and putting it further on the map. Several Spanish players own esports teams, including Brazilian Casemiro, and Spaniards David De Gea, Azpilicueta, and Gerard Piqué. Messi and Aguero share a long-standing friendship dating back to their youth national teams up to the senior national team.