Google Considers Replacing Employees with Artificial Intelligence

Google is considering replacing some of its human employees with artificial intelligence. The company is looking to transfer or eliminate certain members of its sales team whose roles have been automated by new AI tools. It is unclear how many employees might be affected, but this signals a clear shift towards the new era of AI-powered advertising that Google initiated earlier this year. The company described this type of advertising as a way to enhance advertisers' experiences with Google, which includes creating AI-designed assets for clients related to campaigns specifically tailored for advertisers. Google has about 30,000 employees working in its advertising division, with half of these employees engaged in selling ads for certain advertising services that are no longer necessary due to advertisers' reliance on AI, such as YouTube, Search, Gmail, and Maps. Advertising constitutes a significant portion of the company's revenue, and replacing employees with AI could increase Google's profits in the long term by lowering costs. Many roles in the advertising sales unit have become redundant as Google has introduced new AI-powered tools that can automatically create new ads for clients with minimal input from employees.