First Artist in the Middle East: "Meta" Chooses Najwa Karam for WhatsApp Feature

In a first-of-its-kind move in the Arab world, Meta has chosen artist Najwa Karam from among Middle Eastern artists to feature on its official account for the popular messaging app WhatsApp. A special video of Najwa Karam was shared on her official Instagram page in collaboration with her account, showcased simultaneously on both pages. This initiative is the first of its kind by Meta, the owner of WhatsApp, with an Arab artist in the Middle East, following Najwa Karam's dominance across all Arab platforms with record-breaking views and audience engagement. Najwa Karam is Meta's first choice in the Middle East, coinciding with the company's selection of Colombian artist Shakira for the South American region, using the globally prevalent WhatsApp platform.