In the review of 2023, stars Beyoncé and Rihanna topped the list of the most influential celebrities in the fashion field. A clear indicator of their impact is that Beyoncé has garnered 318 million followers on Instagram, while Rihanna has 152 million. What are the underlying reasons for the significant influence these two artistic figures have achieved in the global fashion industry?
Beyoncé accomplished a true marathon in style during her global tour titled Renaissance World Tour, showcasing a wide array of looks featuring designs from renowned fashion houses like Balmain, Mugler, and Jean Paul Gaultier. Meanwhile, Rihanna drew attention with her red carpet appearances at major film festivals held throughout the year. The impact of both stars in fashion extended beyond consumers to even fashion houses, which presented designs inspired by their personas and lifestyles. This was highlighted in the "Annual Fashion Report" prepared by the global shopping platform Lyst, based on an analysis of data from its 200 million users.
The year 2023 was marked by the global concert tours of Taylor Swift and Beyoncé, both of which achieved great success. While Swift distinguished herself artistically, Beyoncé stood out through hundreds of looks she presented, featuring creations from renowned global fashion houses including Schiaparelli, Jacquemus, Paco Rabanne, Marine Serre, Mugler, Alexander McQueen, and Loewe. These brands benefited from the exposure they received through Beyoncé's appearances. According to the Lyst report, online searches for the Loewe brand surged by 140% following an appearance by Beyoncé wearing one of their designs. This influence is expected to expand, especially after the recent release of her Renaissance World Tour film in global theaters.
Rihanna's looks, alongside her partner A$AP Rocky, became the talk of the town during major global film festivals such as the Oscars, Golden Globes, and Met Gala, earning them the title of the most stylish couple of 2023. This also highlights the fashion houses that crafted their looks, including Alaia, which dressed Rihanna for the Oscars, and Bottega Veneta, which designed her partner's look for the Golden Globes, along with Valentino and Gucci for their Met Gala appearances.
American model Kylie Jenner was named the best front-row personality in the Lyst report, having participated in shows by Jean Paul Gaultier, Prada, Acne Studio, and Schiaparelli, where she wore a dress shaped like a lion’s head that garnered significant views on social media.
