Sales of the German sports car and SUV manufacturer Porsche have declined in the first half of this year, attributed to weak business performance in China among other factors. The company announced in Stuttgart that from January to June, 155,945 vehicles were delivered worldwide, marking an 8.6% year-on-year decrease. The company noted that the renewal of many models also contributed to the drop in sales figures. According to data, the number of vehicles supplied to China in the first six months of this year fell by one-third year-on-year, primarily due to the ongoing economic tensions in the country. Additionally, Porsche's exports to North America dropped by 6% year-on-year compared to the first half of 2023. However, the decline was less significant than at the beginning of the year when customs-related delays hindered deliveries.
The sales decline was partly anticipated, as Porsche introduced new versions of the Panamera and the electric sports car Taycan this year, alongside the fully electric compact SUV Macan. The company is also updating the classic 911 model. Furthermore, the company launched the new Cayenne model in 2023. Porsche pointed out that the transitional phases between model series are complex and lead to supply gaps in some markets and model ranges.
In Germany, the number of vehicles delivered by the company increased by 22%, and Porsche's sales, which is majority-owned by the Volkswagen Group, rose by about 6% in Europe. In markets outside Europe and in emerging markets—including Africa, Latin America, Australia, Japan, and Korea—the decline was 2%. The 911 sports car enjoyed particular popularity, with Porsche recording an 8% increase in its sales, while sales of the Cayenne rose by approximately 16%. However, there were significant declines in the Macan, Panamera, and Taycan models.
