A new advertisement by "Pepsi," which is on the boycott list in solidarity with Gaza, has sparked outrage among social media users and widespread criticism among followers. The company recently launched its new campaign featuring stars from art, music, and football from Egypt, the Middle East, and the world.
The ad includes Mohamed Salah, the star of Liverpool and the Egyptian national team, singer Amr Diab, Lebanese singer Nawal El Zoghbi, Egyptian actor Ahmed El Sakka, and his colleague Karim Abdel Aziz, along with Brazilian football star Roberto Carlos and former Saudi national player Sami Al Jaber.
The advertisement features the song "Khaly Kolo Gdeed Fi Gdeed" by Amr Diab, reflecting the brand's evolution. The appearance of Egyptian stars in the commercial has provoked anger and backlash from their fans, leading to a massive wave of criticism against them.
While some activists argued that the ad was filmed before the onset of the war and that the stars are contractually obligated to participate, others claimed that their mere involvement in the advertisement is a betrayal of the Palestinian cause.
Collective boycott campaigns led by popular movements worldwide against companies funding the Israeli military amid the Gaza war have inflicted financial damage on some businesses, prompting some to close their branches globally.
After eight months of conflict, the idea of boycott has been escalating and spreading into other aspects of life, reaching social media platforms where celebrities reside. Many people have started to boycott their stars who support Israel on Instagram and Facebook, unfollowing them.
