McDonald's Sales Decline for the First Time in Over 3 Years

The American company "McDonald's" announced a surprising drop in its sales in the second quarter of 2024, marking its first decline in 13 quarters. In a statement, the company indicated that sales for the chain fell by 1% year-on-year in the second quarter of this year. This global decrease comes as restaurant-goers worldwide are reducing their "Big Mac" meals amid rising prices and tight household budgets. Ongoing inflation has forced low-income consumers to shift towards more affordable food options at home, prompting fast-food chains like "McDonald's" to rely on lower-priced meals to stimulate customer traffic. Additionally, the sales of the "McDonald's" chain in the Middle East and other regions worldwide have been impacted by a boycott linked to the Israeli war on Gaza.