"Brand Dubai", the creative arm of the Media Office of the Government of Dubai, has announced the launch of the "Dubai Destinations" campaign in its new summer season. This initiative aims to provide residents, expatriates, and visitors with information to kick-start a unique summer vacation in Dubai, while highlighting exceptional areas and the beauty of Dubai's summer, which includes events and recreational activities available in the coming months.
The current season of #Dubai_Destinations offers an opportunity to learn about the city’s best summer experiences and its unique destinations, ranging from beach spots, exciting water parks, to swimming pools with diverse vistas. Additionally, many activities will be organized in various indoor locations across Dubai.
On this occasion, Shaima Al Suwaidi, Director of Brand Dubai, confirmed that the Dubai Destinations campaign continues to achieve its goals, inspired by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to establish Dubai as the world's best city to live and visit. The campaign will highlight the diverse options and exceptional experiences the city offers during the summer for visitors from both within the country and around the world.
Al Suwaidi stated, "Brand Dubai will publish interactive content in collaboration with our partners from government entities and the private sector to spotlight the destinations that attract visitors to Dubai during the summer. These destinations offer various tourist facilities and activities suitable for all family members, meeting their aspirations for a distinguished vacation."
She added, "The campaign is an invitation for Dubai residents and visitors to explore the most attractive summer destinations in Dubai and enjoy a happy and distinctive holiday with family and friends. Moreover, several interactive guides will be launched as part of the campaign to provide valuable information about the unique summer experiences in Dubai, ranging from summer camps for children to diverse water activities suitable for all age groups, as well as appealing accommodation options and the latest entertainment attractions."
The campaign will also highlight the most famous local projects in Dubai from members of the "Proudly from Dubai" initiative, launched by Brand Dubai to stimulate entrepreneurship and encourage startups to grow by showcasing their distinctive products, while involving them in major events hosted by Dubai throughout the year.
It is worth noting that the sectors covered by the "Dubai Destinations" campaign provide residents and visitors from within and outside the country with a wealth of guiding information about the most important and prominent destinations and attractions in Dubai in an innovative and creative manner. This is done in collaboration with numerous content developers who contribute to showcasing the beauty of these destinations and the great diversity they offer through creative works that highlight important sites attracting the most distinguished creators in Dubai, including influencers, photographers, and digital content creators, to present engaging and informative content about the numerous recreational destinations that make Dubai the ideal choice for an unforgettable summer vacation.
