Equinox Hotels, a leading brand in the luxury hospitality sector, has announced the establishment of a resort that combines luxurious experiences, sustainability, and innovation in "Triam," one of the twelve destinations in "Maqna," located along the Red Sea coast in NEOM. The "Equinox Resort" in this destination is considered one of the most undiscovered coastal sites in the world, offering an unprecedented hospitality experience amidst nature, in an environment that blends the stunning mountain views with the allure of the sea. The Equinox Resort will stand as a breathtaking architectural masterpiece, designed in the form of a bridge extending 450 meters and rising 40 meters above the tranquil Triam Lake, connected to pristine sea waters.
Christopher Norton, CEO of Equinox Hotels, stated, "We are proud at Equinox Hotels to offer an exceptional hospitality experience in the NEOM region, which is building a model for the future of ideal living." He added, "Our partnership with NEOM reflects our shared commitment to delivering innovative and unprecedented concepts in luxury hospitality by driving innovation and enhancing sustainability." He pointed out that the resort, which will be located between "The Line" and the far south of the Gulf of Aqaba, will represent a different model of luxury and revitalize the entire Triam destination through unique and distinguished hospitality experiences that are exclusive to Equinox Hotels.
For his part, Jeremy Lester, CEO of "Maqna," remarked, "NEOM has always placed qualitative innovation and leadership at the forefront of its goals, and our partnership today with Equinox Hotels reaffirms NEOM's pioneering vision, where the 'Equinox Resort' in Triam combines innovation and luxury." He added, "Through our partnership with this leading hotel brand, we will provide innovative concepts for sustainable hospitality with a focus on delivering exceptional experiences that allow visitors to immerse themselves in a vibrant new lifestyle."
Chris Newman, Executive Director of the Hotel Division at NEOM, expressed, "We are pleased to welcome Equinox Hotels to NEOM, as this new partnership marks a milestone in our journey to redefine the concept of luxury hospitality in the stunning and enchanting destination 'Maqna' along NEOM's pristine coastline. The partnership between NEOM and Equinox Hotels also reflects our shared vision of driving innovation, supporting sustainability, and elevating the concept of hospitality to new horizons. This resort will represent a leading model of luxury, offering unique and inspiring hospitality experiences provided exclusively by Equinox Hotels. Through these experiences, visitors will closely explore the exceptional Triam destination, with the resort designed meticulously to enhance guest well-being and provide a luxurious lifestyle."
To provide a lifestyle characterized by the highest levels of luxury, the "Equinox Resort" will include diverse hospitality options, featuring spacious hotel rooms and suites, a 450-meter swimming pool, two high-end wellness clubs, advanced health and fitness treatments, in addition to world-class restaurants. All of these options and services will come together at the "Equinox Triam Resort," surrounded by breathtaking landscapes, making it a unique resort that boasts exceptional hospitality experiences, solidifying its position as one of the most distinctive hospitality destinations in the world.
Based on the core values upheld by Equinox Hotels—supporting active living, healthy food, rejuvenation, and enhancing social relationships—and a commitment to the highest standards of excellence, the resort, through its innovative programs, will offer immersive interactive experiences that engage visitors with all their senses, making it a benchmark for providing the highest levels of luxury and wellness. Whether you are looking for a place to recharge, to embark on adventures, or a tranquil retreat to relax, you will find all that you seek in unique experiences at the "Equinox Triam Resort."
