Dubai has achieved remarkable success in recent years by adopting flexible and dynamic strategies for the retail sector to meet the ever-changing needs of shoppers, significantly boosting consumer confidence annually. This success is evident in the exceptional retail offers that focus on providing the best value to shoppers, aligning with the preferences of 47% of consumers in the UAE who prefer shopping experiences that offer the best prices.
The main events and festivals hosted in Dubai throughout the year effectively meet these needs, especially the current, largest edition of Dubai Summer Surprises, which involves over 800 brands and more than 3,500 stores. The Dubai Festivals and Retail Establishment, which organizes Dubai Summer Surprises, anticipates a significant increase in the number of shoppers interested in the best deals and added value this season, as thousands flock to shopping centers and tourist destinations in the city.
Suhaila Ghabbash, Deputy Vice President of Planning and Operations for Festivals at the establishment, stated, “Through Dubai Summer Surprises, we are committed to providing valuable experiences that reflect the growing demands of consumers and support the tourism sector to enhance economic growth. Our goal is to provide an enjoyable summer season for everyone at the best prices, keeping in mind consumer needs while focusing on affordability and catering to various budgets. Thus, we ensure a variety of activities and promotional offers that meet all tastes and budgets, guaranteeing everyone a wonderful shopping and entertainment experience, which contributes to establishing Dubai as one of the best summer tourist destinations.”
Summer discounts are a fundamental pillar in making Dubai a distinct attraction compared to traditional summer destinations, as they encourage consumers to shop in the retail sector. World-class hotels and resorts, along with famous tourist attractions in Dubai, offer special packages for residents and visitors, including free offers for children and promotional deals for couples, in addition to the exclusive Dubai Summer Surprises package.
The diversity of the food and restaurant sector in Dubai is a key factor in enhancing summer tourism as it seeks to establish itself as a global hub for culinary arts and exclusive dining experiences during the summer.
