Content creators on YouTube, known as "YouTubers," generate substantial financial returns that increase with the number of followers and subscribers to their channels. A report from Business Insider discusses the financial returns that YouTubers can achieve, stating that "surpassing the one million subscriber mark on YouTube is a significant milestone." The report highlights that with a large number of subscribers and viewers, content creators can rely on YouTube as a comfortable source of income.
YouTubers earn money through various channels, with the revenue generated from ads running on their videos constituting a significant portion of their income. For instance, YouTuber Andrei Jikh, who has 1.7 million subscribers, earned $1.6 million from ad revenue in less than three years. YouTuber Tiffany Ma, known as MissTiffanyMa, with 1.8 million subscribers, mentioned to Insider that she makes about $11,500 monthly from ads on her videos.
To start earning money directly from YouTube, a YouTuber must have more than 1,000 subscribers and 4,000 watch hours. Once they reach this threshold, they can apply to start monetizing their channels through ads, subscriptions, and channel memberships. Advertisers pay a certain rate to YouTube for every 1,000 ad views, with YouTube taking 45% of the profits while the YouTubers receive the remainder.
Many YouTubers also earn money from outside of YouTube. For example, YouTuber Graham Stephan, who has 3.4 million subscribers, launched his own coffee brand.
