Former member of the FIFA Council, Moya Dodd, criticized President Gianni Infantino for not broadcasting the Women's World Cup matches in Europe this year. She stated that "FIFA has historically been responsible for undervaluing the women's tournament, as FIFA was selling the rights alongside the men's edition." Dodd told the Sydney Morning Herald, "Now that FIFA has decided to sell the rights separately, it's not surprising that buyers don't want to pay the same large amounts twice." She added, "Companies have been used to paying huge sums for the men's World Cup while treating the women's version as a tournament with no value. Meanwhile, women have been told that they can't receive prize money or equal wages because they do not generate revenue."
FIFA decided to sell the television broadcast rights for the Women's World Cup separately from the men's tournament for the first time, with President Infantino noting that "the five major countries in Europe will not watch the tournament unless broadcasting companies make better offers than those received." Dodd pointed out that broadcasting companies from the UK, Spain, France, Germany, and Italy offered between one million and ten million dollars for the rights, compared to the amount ranging from 100 million to 200 million dollars for the men's World Cup.
