Alpha announced that it has signed an exclusive interconnection operation agreement for 3 years with VOX Solutions to enhance its ability to control the traffic of A2P SMS (Application-to-Person short messages) sent from applications to individuals, as well as the traffic of voice calls designated for sending one-time passwords known as OTP Voice, within its network. This agreement provides greater protection for its subscribers from fraud attempts and strengthens its ongoing efforts in this area.
This strategic alliance between Alpha and VOX Solutions represents a direct and exclusive partnership. It enables Alpha to leverage the expertise and advanced capabilities of the award-winning VOX 360 platform to enhance revenues from these services by securing greater control over their network traffic. This not only includes A2P message traffic but also the voice calls designated for sending one-time passwords and subscriber notifications.
The Chairman and General Manager of Alpha in Lebanon, Jad Nasif, welcomed this new step in Alpha's ongoing risk management strategy. He stated, "This is a key focus for us as we continuously seek to diversify our risk management portfolio amidst the rise of global fraud attempts." He affirmed that "this strategic partnership with VOX Solutions will help make Alpha's network more secure and reduce risks for Alpha subscribers, both individuals and companies, exceeding two million people, while improving the utilization of our network resources and enhancing our revenues."
Nasif indicated that Alpha possesses a portfolio that meets the highest global standards in network security and fraud prevention measures. He remarked, "We are confident that the VOX 360 Solutions program will be a significant addition to our portfolio, reinforcing our commitment and pathway to establish higher standards for preventing fraudulent activities while enhancing service quality and our ability to provide value-added services to our subscribers."
Fraud is an increasingly pressing issue for mobile network operators. The VOX 360 platform represents a unique and comprehensive solution in the market due to its features related to fraud prevention, rapid call scrutiny, A2P SMS monetization, and mobile phone identification. The platform enables mobile operators to identify and prevent spam, alongside proactively blocking fraudulent traffic and protecting users from the potential impacts of such activities.
Artificially inflated traffic amplifies the volume of transactions, which not only increases operational costs but also decreases the revenues of operators (MNOs). VOX 360 is ranked among the leading solutions in the sector to address this growing challenge. The CEO of VOX Solutions, Ihsan Ahmadi, expressed his determination to tackle these challenges, stating, "Our primary goal is to assist mobile service providers like Alpha in achieving consistent revenue growth and encouraging innovation. We are eager to address substantial challenges such as the increase in rapid calls, spam messages, and artificially inflated traffic and consider it an honor to steadfastly assist our partners in achieving their business objectives. This initiative marks a pivotal milestone towards enhancing communication experiences and sustaining continued success."
By reinforcing its commitment to leading transformation and innovation in mobile communication, this partnership emphasizes VOX Solutions' dedication to providing telecom operators and enterprises with high-level strategies, advanced technology, valuable data, training resources, and a team of experienced professionals. This significant step bolsters their relentless efforts to combat fraudulent traffic.
