The platform "Snapchat" allows creators from different fields to expand their follower base, build their businesses, and provide entertaining content to a community that now includes over 306 million users. A year ago, "Snap" launched its entertainment platform "Spotlight" to reduce barriers to content creation and highlight the best exciting and enjoyable clips and stories published on "Snapchat," regardless of who created them.
Over the past year, more than 12,000 content creators have received a total of over $250 million through "Spotlight" programs. The platform is designed in a way that reinforces the company’s values, as all user accounts automatically have complete privacy, preventing non-friend users from accessing them. All content sent to the platform is subject to review before being approved for publication. This step aims to ensure Snap can mitigate the risks of spreading misinformation, hate speech, or other forms of harmful content.
Positivity is a distinguishing feature of the "Snap" community, reinforcing its uniqueness. Daily published content on "Spotlight" highlights their talents, passions, and unique perspectives, and it has been wonderful to see the content created by users using the available creative tools. "Snap" continues its strong commitment to rewarding its platform users for their exceptional creations.
