In recent days, a series of developments have occurred that have dramatically shifted the landscape of the U.S. presidential race after President Biden announced his withdrawal and support for his vice president, Kamala Harris, as the Democratic nominee. In the latest poll, Harris has gained an edge against the Republican nominee, Donald Trump, with 44 percent compared to 42 percent among registered voters.
The U.S. presidential race is influenced by multiple factors, including the image candidates project of themselves, which is related to presence, body language, and style. Kamala Harris understands the importance of crafting an image that suits her in her battle to reach the White House; however, she is not only confronting Trump as a candidate but also his wife Melania, who is known for her attention to image and elegance and has recently re-emerged alongside Trump, embodying a luxurious sense of style in contrast to Harris's practical elegance.
Melania captured attention during her appearance with her husband, presidential candidate Donald Trump, and family at the recent Republican Party conference preparing for the upcoming presidential elections. She chose red, the color of the Republican Party, for her outfit signed by French fashion house Dior, which consisted of a Bar Jacket and a straight skirt, reminding us that the role of the First Lady still befits her.
On the other hand, Kamala Harris maintained the public image she is known for as the Vice President in her recent appearances. Harris focuses on essential elements in her looks to help create an image of a pragmatic woman aiming for clear, practical goals. She primarily relies on classic suits as a first element in most of her outfits, drawing from them a sense of confidence, strength, balance, and seriousness. Harris selects her suits in colors like black, navy, gray, beige, and blue, reflecting the color of the Democratic Party she represents.
The second element Harris incorporates into her looks is athletic shoes, specifically Converse, which she wears during party conferences and field visits. This adds a lively character to her appearances and brings her closer to people, voters, and the younger generation. The third element she uses is accessories that adorn her neck, highlighting her attention to detail and her embrace of femininity in her personality. She usually pairs her suits with necklaces, whether they are chain-style or adorned with gems or pearls, and sometimes replaces them with a scarf or a shirt tied at the neck.
Will she maintain these image details if she becomes the President of the United States, or will her new position require her to make adjustments to her image?
